Few social powers exceed that of permutation. Once a catchy phrase enters common parlance, endless variants soon permute into use. This happened with "Kilroy was here" in World War II, and it's happening now with "All your base are belong to us". Here's what other than base that are now belong to us (or whomever):
- Bass <http://www.dearauntnettie.com/museum/museum-bass.htm>
- Data (and biz plans) <http://www.theregister.co.uk/content/4/18002.html>
- Device <http://www.flashenabled.com/mobile/>
- Pulse <http://www.pulse.nl/>
- Data model <http://discuss.2020hindsight.org/manila/datamodel>
- Al Qaeda <http://www.rushmagazine.com/>
- Java <http://community.borland.com/article/0,1410,27322,00.html>
- Logs <http://www.irc-junkie.org/content/s-content.php>
- Toad <http://www.hypnotoad.org/>
- Burners <http://medlem.tripodnet.nu/connymute/changelog.html>
- Vault <http://www.volny.cz/lord_vader/vault/cz/>
- Surrealism <http://www.execpc.com/~bogartte/>
- Links <http://www.farces.com/farces/>
- Heaven <http://www.ashleypomeroy.com/fillums.html>
And that's just in the first two pages of a Google search: 1-20 out of 31,600 results.
— Doc Searls (with thanks for the discovery to Don Marti)